The Guiding Matrix

How complete is your coaching business?

A coaching business runs on nine activities. Your coaching training covered one of them. Score all nine in five minutes and see where to start.

9 questions 5 minutes Free, score sent to your inbox

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What you get

1

Your score out of 90

One number that shows how much of your business runs on purpose, and how much still runs on you.

2

Your two weakest foundation activities

Out of the activities every other part of your business depends on: offer and price, client acquisition, and your plan.

3

Where to start

One concrete first move for each weak activity. A decision you make this week, not a course you buy.

The nine activities the assessment measures

Primary activities

  • Client Acquisition
  • Marketing and Sales
  • Coaching Delivery
  • Client Engagement and Relationship Management
  • Client Success and Advocacy

Support activities

  • Business Structure, Management and Strategy
  • Self-Development and Human Resources
  • Systems, Processes and Technology
  • Content and Methodology Development

Together they make up the C² Value Chain: the operating system of a coaching business. Your coaching training covered one of the nine in depth. The assessment shows you the other eight.

Who built it

Erwin de Grave has advised, built and bought businesses across Europe and North America since 1997. He runs The Coaching Tools Company and leads Your Coaching Community, so he sees the business side of coaching from the inside every week.

Together with Dr. Steve Jeffs, co-founder of The Guiding Matrix, he built the C² Value Chain to give coaches the map their training left out.

Want to know more about working with us first? See the Business Foundation Sprint